The lesson for me was 'retail is retail' Whatever the product, one thing is the same - the customer.
I found one major advantage in an art gallery though - the customers are happy to spend longer in the shop - what a bonus. But this only works if
a) you get the customer numbers in in the first place.
b) you engage with the customer and sell to them once they are in.
What a great example of where social marketing and traditional retailing can combine to create something greater than an internet site or a shop could provide on its own. I was quite excited writing up my report. This shop can really make a difference in sales and provide a secure future for itself.
Surely the art gallery shop is a model for all traditional retailing to move towards - an experience the internet shops cannot provide.