Does the window theme match your shop? classy or fun? busy or restrained? Even if you normally get no uplift at Christmas, put some festive signage up and cash in on the seasonal feel good factor. Look at the multiples, they are the quite often the experts in this area.
Are you a showroom or a shop? Engage with your customers, get in to conversation, sell to them. If not they may go home and buy your products from a competitors website. People buy from people they like. Be the person your customers like. Multiples are generally not too good at this!
Customers shop more regular than at other times of the year. Keep the front of the store changing every week. Why would a customer come in again if it's the same as last time. Move the stock around, get best sellers in zone A, set up some new promotions. Keep the excitement alive.
Bought a 'dog' of an item? Don't be afraid of cutting the price early and getting the cost price back. Free up the space for your best sellers and reinvest in these. A poor seller now is worthless post Christmas.
Don't just talk to your customers once in the shop. Get on social media and talk to them online. Have conversations on twitter, inviting them to view your website and visit your store.
Whatever you do, I wish you a successful one.
www.theretailoperation.co.uk Energizing retailers with social media training and retail advice.